Superdry warns of uncertainty amid Covid sales hit
19/01/2021
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news
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business
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The fashion chain says its cash pile is strong as lockdown leads to a sharp drop in sales.
1
MrBlueSky
19/01/2021 12:57:47
15
8
bbc
Overpriced tat worn by chavs.
I love the non-judgemental, non-divisive rhetoric that so typifies this country at the moment.
Over priced tat made in the far east, which lets put it nicely, doesnt have the greatest workers conditions....
With profit margins per item that great, you'd have thought they would have plenty of reserves to deal with the pandemic...
With profit margins per item that great, you'd have thought they would have plenty of reserves to deal with the pandemic...
All Superdry items are made in Asia/far east, I doubt the workers are paid much!
Primark's clothing is also from Asia/far east yet at a fifth of the price. So why problems???
Primark's clothing is also from Asia/far east yet at a fifth of the price. So why problems???
Just because something is made in China does not automatically make it a shoddy piece of work.
iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.
Same for fashion items. Cheap labour does not mean cheap materials.
iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.
Same for fashion items. Cheap labour does not mean cheap materials.
Over priced, cheaply made, cash cows for the owners.
Just because something is made in China does not automatically make it a shoddy piece of work.
iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.
Same for fashion items. Cheap labour does not mean cheap materials.
iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.
Same for fashion items. Cheap labour does not mean cheap materials.
Over priced, cheaply made, cash cows for the owners.
In the case of this Superdry, it's not the 'Covid' excuse (which so many poorly run businesses are rolling out) but the fact that this 'brand' has had it's day...
wont be "superdry" this week
Want decent kit then you have to pay the price. Arc'teryx is more expensive waterproof but totally dependable. Unlike SuperDry.
Suppose its ok for slobbing around in during lockdown.
Suppose its ok for slobbing around in during lockdown.
Completely different products for completely different purposes.
Judging by the footfall in the one at Manchester Arndale, it was going down the pan long before Covid was a thing. Haven't adapted to the consumer whatsoever, people don't want huge tacky logos plastered all over their clothes anymore, especially at the prices they charge. Have to agree with MrBlueSky, still has too much association with the scallies.
Judging by the footfall in the one at Manchester Arndale, it was going down the pan long before Covid was a thing. Haven't adapted to the consumer whatsoever, people don't want huge tacky logos plastered all over their clothes anymore, especially at the prices they charge. Have to agree with MrBlueSky, still has too much association with the scallies.
Must have a loyal base of chavs somewhere then or they are doing well abroad, the Americans have always been about 10 years behind Europe in fashion trends.
Can honestly say I barely see anyone wearing it.
Can honestly say I barely see anyone wearing it.
How this business is still going is a mystery - I have never seen anyone inside the shop in my home town in SW London, even before Covid and Lockdown!
I remember how speedily they took off/grew and how there was a point when so many people were wearing their jackets.
Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.
Maybe it was bad luck, but I won't be buying there jackets again
Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.
Maybe it was bad luck, but I won't be buying there jackets again
I can recommend mountain equipment. High end (ISH) price wise but good quality and value gear
SuperDry was the big name to wear in the early teens age group 5-6 years ago, but fashion moves on and it's a very hard thing to do to keep fresh. SuperDry's high-margin (ie expensive!) range has them leasing very expensive floorspace in the premium shopping areas of cities, all closed at present so quite a few whammys hitting at once. A hard one to turn around.
Of course they have a huge 'cash pile' they sell overpriced garbage which despite the name, is not even waterproof.
They are a complete rip off like the rest of fashion, all surface and no substance
Capitalism all over
They are a complete rip off like the rest of fashion, all surface and no substance
Capitalism all over
I remember how speedily they took off/grew and how there was a point when so many people were wearing their jackets.
Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.
Maybe it was bad luck, but I won't be buying there jackets again
Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.
Maybe it was bad luck, but I won't be buying there jackets again
superdry's market has dried up
go figure?
go figure?
Correct - to think so much old tat could be so popular - says so much about the great unwashed of the inner cities throughout the UK.
I love the non-judgemental, non-divisive rhetoric that so typifies this country at the moment.
The worst hit to the economy.
One of the worst death rates.
It didnt need to be like this.
New Zealand have been living almost normally for months.
Compare that to the UK!
What is the difference?
They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.
Finally closing the borders after 100,000 deaths.
One of the worst death rates.
It didnt need to be like this.
New Zealand have been living almost normally for months.
Compare that to the UK!
What is the difference?
They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.
Finally closing the borders after 100,000 deaths.
How about comparing all the many other countries with severe problems? Oh, but that would ruin the typical cherry-picking style of many with political bias, wouldn't it?
I can recommend mountain equipment. High end (ISH) price wise but good quality and value gear
Went from cutting edge Teen and Twentysomething wear to being a staple for middle aged men.
Fair play to Julian Dunkerton for trying to turn it around, but the competition has moved up a gear for quality, online presence, and brand recognition. I think something drastic is needed.
Fair play to Julian Dunkerton for trying to turn it around, but the competition has moved up a gear for quality, online presence, and brand recognition. I think something drastic is needed.
I was interviewing for some roles early last year before covid, and one candidate came in emblazoned with a Superdry bag, Superdry "Rescue Dept" jacket, and a Superdry top. I made up my mind when I saw him wearing the junk.
Within your remit too. The interviewee wore the clothes to make a statement and it was clearly contrary to the image you would like portrayed in your business. But you'll probably be thrown in the slammer for marginalisation.
Such a shame to hear after their founder tried to reverse Brexit and put a sizeable amount towards undoing democracy...
I was interviewing for some roles early last year before covid, and one candidate came in emblazoned with a Superdry bag, Superdry "Rescue Dept" jacket, and a Superdry top. I made up my mind when I saw him wearing the junk.
High street fashion is a dynamic market; tastes trends and market conditions are constantly changing. Superdry have simply failed to innovate and stay on top. its clothing range seems to have stayed the same without much change in design. each day failure to adapt is deeply damaging their brand image. Its shocking how companies like ASOS have done so well but others have just failed miserably.
Superdry most is made in China, hardly a true UK company, only businesses I’m interested in is companies manufacturing in UK, all these named brands that portray themselves as UK French Italian USA yet make all their stuff in cheap Chinese factories seems a bit of a joke, charging more for a label than the real cost of the clothes, we’ve been mugged too long by brands
Of course they have a huge 'cash pile' they sell overpriced garbage which despite the name, is not even waterproof.
They are a complete rip off like the rest of fashion, all surface and no substance
Capitalism all over
They are a complete rip off like the rest of fashion, all surface and no substance
Capitalism all over
The worst hit to the economy.
One of the worst death rates.
It didnt need to be like this.
New Zealand have been living almost normally for months.
Compare that to the UK!
What is the difference?
They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.
Finally closing the borders after 100,000 deaths.
One of the worst death rates.
It didnt need to be like this.
New Zealand have been living almost normally for months.
Compare that to the UK!
What is the difference?
They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.
Finally closing the borders after 100,000 deaths.
How about comparing all the many other countries with severe problems? Oh, but that would ruin the typical cherry-picking style of many with political bias, wouldn't it?