Superdry warns of uncertainty amid Covid sales hit
19/01/2021 | news | business | 43
The fashion chain says its cash pile is strong as lockdown leads to a sharp drop in sales.
1
19/01/2021 12:57:47 15 8
bbc
Overpriced tat worn by chavs.
2
19/01/2021 13:01:29 16 3
bbc
I love the non-judgemental, non-divisive rhetoric that so typifies this country at the moment.
4
19/01/2021 13:11:14 4 1
bbc
Over priced tat made in the far east, which lets put it nicely, doesnt have the greatest workers conditions....

With profit margins per item that great, you'd have thought they would have plenty of reserves to deal with the pandemic...
30
19/01/2021 15:51:25 0 2
bbc
Snob
1
19/01/2021 12:57:47 15 8
bbc
Overpriced tat worn by chavs.
2
19/01/2021 13:01:29 16 3
bbc
I love the non-judgemental, non-divisive rhetoric that so typifies this country at the moment.
22
19/01/2021 14:20:52 2 0
bbc
Just giving my opinion. It may be blunt, but it reflects what I have seen, and others have made similar comments.

If your opinion differs, then that's fine, as it's your opinion.
3
19/01/2021 13:02:04 8 2
bbc
All Superdry items are made in Asia/far east, I doubt the workers are paid much!
Primark's clothing is also from Asia/far east yet at a fifth of the price. So why problems???
6
Bob
19/01/2021 13:22:36 5 4
bbc
Just because something is made in China does not automatically make it a shoddy piece of work.

iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.

Same for fashion items. Cheap labour does not mean cheap materials.
1
19/01/2021 12:57:47 15 8
bbc
Overpriced tat worn by chavs.
4
19/01/2021 13:11:14 4 1
bbc
Over priced tat made in the far east, which lets put it nicely, doesnt have the greatest workers conditions....

With profit margins per item that great, you'd have thought they would have plenty of reserves to deal with the pandemic...
5
19/01/2021 13:12:10 7 3
bbc
Over priced, cheaply made, cash cows for the owners.
7
19/01/2021 13:27:44 1 1
bbc
You could say that about a lot of shops but you need to buy from someone.
3
19/01/2021 13:02:04 8 2
bbc
All Superdry items are made in Asia/far east, I doubt the workers are paid much!
Primark's clothing is also from Asia/far east yet at a fifth of the price. So why problems???
6
Bob
19/01/2021 13:22:36 5 4
bbc
Just because something is made in China does not automatically make it a shoddy piece of work.

iPhones, despite being overpriced and overhyped, are well made items - a far cry from a budget pile of dung that you could also buy yet both are made in China.

Same for fashion items. Cheap labour does not mean cheap materials.
5
19/01/2021 13:12:10 7 3
bbc
Over priced, cheaply made, cash cows for the owners.
7
19/01/2021 13:27:44 1 1
bbc
You could say that about a lot of shops but you need to buy from someone.
8
19/01/2021 13:04:20 22 2
bbc
In the case of this Superdry, it's not the 'Covid' excuse (which so many poorly run businesses are rolling out) but the fact that this 'brand' has had it's day...
9
19/01/2021 13:10:13 7 1
bbc
wont be "superdry" this week
10
19/01/2021 13:35:14 1 1
bbc
Want decent kit then you have to pay the price. Arc'teryx is more expensive waterproof but totally dependable. Unlike SuperDry.

Suppose its ok for slobbing around in during lockdown.
14
19/01/2021 13:45:34 2 0
bbc
Completely different products for completely different purposes.
11
19/01/2021 13:35:38 11 1
bbc
Judging by the footfall in the one at Manchester Arndale, it was going down the pan long before Covid was a thing. Haven't adapted to the consumer whatsoever, people don't want huge tacky logos plastered all over their clothes anymore, especially at the prices they charge. Have to agree with MrBlueSky, still has too much association with the scallies.
12
19/01/2021 13:42:41 1 1
bbc
Well they sold £282m of this stuff you say people don't want. And 50% of sales are online.
11
19/01/2021 13:35:38 11 1
bbc
Judging by the footfall in the one at Manchester Arndale, it was going down the pan long before Covid was a thing. Haven't adapted to the consumer whatsoever, people don't want huge tacky logos plastered all over their clothes anymore, especially at the prices they charge. Have to agree with MrBlueSky, still has too much association with the scallies.
12
19/01/2021 13:42:41 1 1
bbc
Well they sold £282m of this stuff you say people don't want. And 50% of sales are online.
15
19/01/2021 13:49:29 1 0
bbc
Must have a loyal base of chavs somewhere then or they are doing well abroad, the Americans have always been about 10 years behind Europe in fashion trends.

Can honestly say I barely see anyone wearing it.
21
19/01/2021 14:17:46 0 0
bbc
There are a lot of chavs out there.....
13
19/01/2021 13:43:25 5 0
bbc
How this business is still going is a mystery - I have never seen anyone inside the shop in my home town in SW London, even before Covid and Lockdown!
10
19/01/2021 13:35:14 1 1
bbc
Want decent kit then you have to pay the price. Arc'teryx is more expensive waterproof but totally dependable. Unlike SuperDry.

Suppose its ok for slobbing around in during lockdown.
14
19/01/2021 13:45:34 2 0
bbc
Completely different products for completely different purposes.
12
19/01/2021 13:42:41 1 1
bbc
Well they sold £282m of this stuff you say people don't want. And 50% of sales are online.
15
19/01/2021 13:49:29 1 0
bbc
Must have a loyal base of chavs somewhere then or they are doing well abroad, the Americans have always been about 10 years behind Europe in fashion trends.

Can honestly say I barely see anyone wearing it.
16
19/01/2021 13:51:05 9 0
bbc
I remember how speedily they took off/grew and how there was a point when so many people were wearing their jackets.

Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.

Maybe it was bad luck, but I won't be buying there jackets again
I can recommend mountain equipment. High end (ISH) price wise but good quality and value gear
17
19/01/2021 13:27:56 13 0
bbc
SuperDry was the big name to wear in the early teens age group 5-6 years ago, but fashion moves on and it's a very hard thing to do to keep fresh. SuperDry's high-margin (ie expensive!) range has them leasing very expensive floorspace in the premium shopping areas of cities, all closed at present so quite a few whammys hitting at once. A hard one to turn around.
18
19/01/2021 13:55:01 20 4
bbc
Of course they have a huge 'cash pile' they sell overpriced garbage which despite the name, is not even waterproof.

They are a complete rip off like the rest of fashion, all surface and no substance

Capitalism all over
Removed
16
19/01/2021 13:51:05 9 0
bbc
I remember how speedily they took off/grew and how there was a point when so many people were wearing their jackets.

Because of their popularity I gave them a go but was really disappointed. One of the zips went after a few moths, the *cuffs* frayed quickly, it discolouration from rain.

Maybe it was bad luck, but I won't be buying there jackets again
19
19/01/2021 13:59:17 1 2
bbc
I can recommend mountain equipment. High end (ISH) price wise but good quality and value gear
25
19/01/2021 15:29:25 0 0
bbc
Think the market price points are somewhat different...
20
19/01/2021 13:36:48 10 0
bbc
superdry's market has dried up
go figure?
12
19/01/2021 13:42:41 1 1
bbc
Well they sold £282m of this stuff you say people don't want. And 50% of sales are online.
21
19/01/2021 14:17:46 0 0
bbc
There are a lot of chavs out there.....
35
19/01/2021 16:51:30 0 0
bbc
Correct - to think so much old tat could be so popular - says so much about the great unwashed of the inner cities throughout the UK.
2
19/01/2021 13:01:29 16 3
bbc
I love the non-judgemental, non-divisive rhetoric that so typifies this country at the moment.
22
19/01/2021 14:20:52 2 0
bbc
Just giving my opinion. It may be blunt, but it reflects what I have seen, and others have made similar comments.

If your opinion differs, then that's fine, as it's your opinion.
23
19/01/2021 14:55:36 9 8
bbc
The worst hit to the economy.

One of the worst death rates.

It didnt need to be like this.

New Zealand have been living almost normally for months.

Compare that to the UK!

What is the difference?

They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.

Finally closing the borders after 100,000 deaths.
41
19/01/2021 21:51:28 1 1
bbc
How about comparing all the many other countries with severe problems? Oh, but that would ruin the typical cherry-picking style of many with political bias, wouldn't it?
24
19/01/2021 15:04:27 3 1
bbc
A British brand with ugly Japanese characters in the wrong places... Oh, come on.
I can recommend mountain equipment. High end (ISH) price wise but good quality and value gear
25
19/01/2021 15:29:25 0 0
bbc
Think the market price points are somewhat different...
26
19/01/2021 15:46:55 1 1
bbc
Went from cutting edge Teen and Twentysomething wear to being a staple for middle aged men.

Fair play to Julian Dunkerton for trying to turn it around, but the competition has moved up a gear for quality, online presence, and brand recognition. I think something drastic is needed.
27
19/01/2021 15:48:20 5 2
bbc
I was interviewing for some roles early last year before covid, and one candidate came in emblazoned with a Superdry bag, Superdry "Rescue Dept" jacket, and a Superdry top. I made up my mind when I saw him wearing the junk.
36
19/01/2021 16:54:41 2 1
bbc
Within your remit too. The interviewee wore the clothes to make a statement and it was clearly contrary to the image you would like portrayed in your business. But you'll probably be thrown in the slammer for marginalisation.
28
19/01/2021 15:49:12 5 6
bbc
Such a shame to hear after their founder tried to reverse Brexit and put a sizeable amount towards undoing democracy...
33
19/01/2021 16:45:18 1 2
bbc
Yes the plonker Julian Dunkerton donated 1 million in 2018 to the campaign for another EU referendum, trying to overturn the democratic result of millions of people
29
19/01/2021 15:50:35 16 1
bbc
Superdry is a naff brand.

Any brand of clothing where the company name / logo is ostentatiously displayed in a massive font is tacky.
1
19/01/2021 12:57:47 15 8
bbc
Overpriced tat worn by chavs.
30
19/01/2021 15:51:25 0 2
bbc
Snob
31
19/01/2021 16:12:24 1 1
bbc
I wouldnt be seen dead wearing it...not in my wardrobe....oh hang on
32
19/01/2021 16:43:14 6 6
bbc
No sympathy required here , the clot Julian Dunkerton one of the founders of superdry donated £1m to the campaign for another EU referendum in 2018 trying to overturn the democrat vote of millions of people.
28
19/01/2021 15:49:12 5 6
bbc
Such a shame to hear after their founder tried to reverse Brexit and put a sizeable amount towards undoing democracy...
33
19/01/2021 16:45:18 1 2
bbc
Yes the plonker Julian Dunkerton donated 1 million in 2018 to the campaign for another EU referendum, trying to overturn the democratic result of millions of people
34
19/01/2021 16:47:02 3 0
bbc
SuperDry, became SuperDull,
Sell it to a Hedge fund, that's the Best future play.
21
19/01/2021 14:17:46 0 0
bbc
There are a lot of chavs out there.....
35
19/01/2021 16:51:30 0 0
bbc
Correct - to think so much old tat could be so popular - says so much about the great unwashed of the inner cities throughout the UK.
27
19/01/2021 15:48:20 5 2
bbc
I was interviewing for some roles early last year before covid, and one candidate came in emblazoned with a Superdry bag, Superdry "Rescue Dept" jacket, and a Superdry top. I made up my mind when I saw him wearing the junk.
36
19/01/2021 16:54:41 2 1
bbc
Within your remit too. The interviewee wore the clothes to make a statement and it was clearly contrary to the image you would like portrayed in your business. But you'll probably be thrown in the slammer for marginalisation.
37
Dee
19/01/2021 17:14:41 1 1
bbc
Superdry made the same mistake as Thorntons Chocolates & Pizza Express. It had stand alone sites & then put its product in every competitor website & outlet going so its own stores would have to directly compete with them.
38
19/01/2021 17:41:59 0 0
bbc
High street fashion is a dynamic market; tastes trends and market conditions are constantly changing. Superdry have simply failed to innovate and stay on top. its clothing range seems to have stayed the same without much change in design. each day failure to adapt is deeply damaging their brand image. Its shocking how companies like ASOS have done so well but others have just failed miserably.
39
19/01/2021 19:00:32 7 0
bbc
Superdry most is made in China, hardly a true UK company, only businesses I’m interested in is companies manufacturing in UK, all these named brands that portray themselves as UK French Italian USA yet make all their stuff in cheap Chinese factories seems a bit of a joke, charging more for a label than the real cost of the clothes, we’ve been mugged too long by brands
Of course they have a huge 'cash pile' they sell overpriced garbage which despite the name, is not even waterproof.

They are a complete rip off like the rest of fashion, all surface and no substance

Capitalism all over
40
bbc
Removed
23
19/01/2021 14:55:36 9 8
bbc
The worst hit to the economy.

One of the worst death rates.

It didnt need to be like this.

New Zealand have been living almost normally for months.

Compare that to the UK!

What is the difference?

They had leaders that took strong decisive action when it was needed, Boris cant make decisions until they are forced on him by circumstances.

Finally closing the borders after 100,000 deaths.
41
19/01/2021 21:51:28 1 1
bbc
How about comparing all the many other countries with severe problems? Oh, but that would ruin the typical cherry-picking style of many with political bias, wouldn't it?
42
20/01/2021 06:31:10 0 0
bbc
Which country hasa higher current death rate?
41
19/01/2021 21:51:28 1 1
bbc
How about comparing all the many other countries with severe problems? Oh, but that would ruin the typical cherry-picking style of many with political bias, wouldn't it?
42
20/01/2021 06:31:10 0 0
bbc
Which country hasa higher current death rate?
43
20/01/2021 12:17:40 0 0
bbc
Perhaps being so political fir remain was not that good for brand loyalty.... the whole thing us built on faux Japan anyway.